Uzair Khan

What if your skin deserved the same love as your wardrobe? Dove flipped the lens, turning skin texture into a fashion editorial.

We turned Adidas footprints in the sand into an advertisement for the brand. And that's without showing a single runner, athlete or shoe.

What if Dubai's underground music scene didn't have to stay underground? Green Door is reimagining what an open music community looks like.

Slaw is known for burgers and fried chicken, so we needed the wraps to earn their own identity. We turned each SLWRPS flavor into its own character, and let them sell the wrap.

Everyone shoots burgers the same way. So we didn't shoot burgers. We built CRMBZ a personality first, retro, loud, a little too confident, and let the food ride along.

Specialty coffee talks origin and altitude. Blacksmith talks feeling. Each blend got its own identity, starting with Paradise Melody, a bag designed to sound the way it tastes.

SANDOS wanted to feel more American. So we skipped the flags and went straight to the culture, basketball courts, volleyball nets and bold collage art direction that puts the brand in the middle of the game.

When Blacksmith Coffee moved from Abu Dhabi to Dubai, the campaign focused on what already connected both communities. Coffee.

Complete branding for FOWLI, designed with one goal, make it impossible not to post. The sauce did its part. The brand did the rest. Now it's one of the most talked about chicken shops in Dubai.

Everyone sends a resume. I made a 30-floor elevator pitch instead.