Uzair Khan

We love prints on our clothes and hate them on our skin. So I turned skin texture into the editorial.

Dubai's underground music scene, minus the gatekeeping. An identity built to let people in.

An Adidas ad with no runner, no athlete, no shoe. The footprint was enough.

One goal — make FOWLI impossible not to post. The sauce did its part. The brand did the rest.

Everyone shoots burgers the same way. So we didn't. CRMBZ got a personality instead — retro, loud, a little too confident.

Slaw meant burgers and fried chicken. So each wrap flavor became its own character and sold itself.

Specialty coffee talks origin and altitude. Blacksmith talks feeling. I designed a bag that sounds the way it tastes.

SANDOS wanted to feel American. We skipped the flags and went straight for the courts.

When Blacksmith Coffee moved from Abu Dhabi to Dubai, the campaign focused on what already connected both communities. Coffee.

Everyone sends a resume. I made a 30-floor elevator pitch instead.