SLWRPS
Product Launch Campaign
Slaw meant burgers and fried chicken. So each wrap flavor became its own character and sold itself.
Slaw is known for burgers and fried chicken, so the wraps needed their own identity to earn a spot on the menu.
So we turned each SLWRPS flavor into its own character, and let them sell the wrap and that's how we sold 1000 SLWRPS in under a week.
