Adidas
The Run Remains
We turned Adidas footprints in the sand into an advertisement for the brand. And that's without showing a single runner, athlete or shoe.
Most running campaigns show the athlete, but I noticed that the mere act of walking on a soft surface, like sand, leaves behind the brand and the movement.
So I turned Adidas footprints in the sand, into an advertisement for the brand.
And that's without showing a single runner, athlete or shoe.
Built From Real Steps
To capture authentic Adidas outsole patterns, I created every footprint manually. Each impression was pressed into sand by hand, photographed in natural light, and refined through dozens of iterations until every tread detail was clearly visible.
